Hello, I’m John Miller, owner of Enlighten Scientific, and I’m delighted to welcome you to our webinar focused on confidently measuring zeta potential. You might initially think about the technical steps like maintaining clean equipment and using filtered diluents. However, my approach today is broader, encompassing how these measurements impact business decisions.

Our journey starts with recognizing the need for measurements, which are then performed, interpreted, and finally utilized to guide business choices. It’s crucial to understand that each step is built on assumptions, and the reliability of our final decisions heavily depends on how well these assumptions are met. The importance of these assumptions varies based on the context, such as the product type and the purpose behind measuring zeta potential.

This webinar isn’t just about zeta potential; it’s about how any measurement technique can be integrated into your business processes. Zeta potential is unique due to the numerous assumptions required for accurate data interpretation, and I’m here to shed light on these complexities.

I’ll begin with a brief overview of my background in the pharmaceutical industry, emphasizing my experience in liquid dispersions and suspensions. This experience, coupled with my invention of phase analysis light scattering—a key method in zeta potential measurements—has equipped me with a deep understanding of both the technical and business implications of these measurements.

Today, we’ll delve into the ‘three things you need to know’: understanding the science, the instrument, and the organizational context. These are vital for a strategic approach to zeta potential measurement. I’ll cover its origins, theoretical aspects, measurement methods, and the crucial assumptions for accurate interpretation, supplemented by real-world examples.

The goal of this webinar is to provide you with a comprehensive understanding of zeta potential measurements, emphasizing their strategic role in business decision-making. After covering the content, I’ll introduce my services in colloid science and product development, followed by an open-ended Q&A session for thorough discussion and clarification.